TECHNOLOGY MEETS ELEGANCE
Privacy Policy

We Protect Your Data Seriously

This policy explains how Aura Smart Home collects your data, how we use it, and how we protect it. We are committed to full transparency with every customer.

Last Updated: November 2024
Reading Time: 5 minutes
Egypt — New Cairo
Important Note: This policy applies to all users of aura.eg, purchasers of our products, and anyone who contacts our team. By using our website, you agree to this policy.
1
Information We Collect

We only collect information necessary to provide our service and ensure a safe, smooth purchasing experience.

1.1 Information You Provide Directly
  • Full name, phone number, and email — when completing an order or registering
  • Delivery address — to ship your order to any governorate in Egypt
  • Payment information — processed securely via authorized payment gateways
  • Your messages and comments — when contacting our support team
1.2 Information We Collect Automatically
  • IP address, browser type, and OS — for security and performance optimization
  • Pages you visit and time spent — to improve your browsing experience
  • Cookies — see Section 4 for full details
1.3 Note on Uploaded Images

If you upload images to the website, avoid uploading images with embedded location data (EXIF GPS), as visitors may be able to extract this information.

2
How We Use Your Information

We use your data only for the purposes for which it was collected and never for any other purpose without your explicit consent.

  • Processing your orders, confirming purchases, and tracking shipments
  • Contacting you regarding your order status or any issues you encounter
  • Providing technical support and warranty service after purchase
  • Sending promotional offers — only if you opt in to our mailing list
  • Improving our website and browsing experience based on visitor behavior
  • Compliance with Egyptian laws and tax authority requirements
  • Preventing fraud and maintaining platform security
3
Sharing Data with Third Parties
Our Commitment: We never sell your personal data to any third party. We share it only when strictly necessary to complete your service.

We share your data only in the following cases:

  • Shipping & Delivery Companies — name, address, and phone only to deliver your order
  • Authorized Payment Gateways — Fawry, Visa, Mastercard, valU — for secure payment processing
  • Google Analytics — anonymized data to improve website performance
  • Government Authorities — only upon official legal request from Egyptian authorities

All third parties are legally bound to maintain the confidentiality of your data and not use it for any other purpose.

4
Cookies & Tracking

We use cookies to improve your experience on our website and remember your preferences.

Types of Cookies We Use
  • Essential: Required for the website to function — login, cart, security
  • Functional: Remembers your language, preferences, and cart items
  • Analytical: Google Analytics to understand how visitors use the site
  • Marketing: Personalized ads — you can reject these at any time

You can control cookies through your browser settings or visit our Cookies Policy for full details.

5
Data Security & Protection

We apply the highest security standards to protect your data from unauthorized access or misuse.

  • SSL/TLS encryption for all data transmitted between your browser and our website
  • Payment data encryption — we never store your card numbers on our servers
  • Cloudflare protection against DDoS attacks and hacking attempts
  • Limited data access — only authorized employees can view your data
  • Regular backups to ensure data integrity and availability
Retention Period: We retain your data as long as your account is active or as required by Egyptian law. You may request deletion of your data at any time.
6
Your Rights as a Customer

You have full rights over your personal data. You may exercise these rights at any time by contacting us.

  • Right to Access: Know exactly what data we collect about you
  • Right to Rectification: Correct any inaccurate or outdated information
  • Right to Erasure: Request permanent deletion of your data from our systems
  • Right to Object: Refuse the use of your data for marketing or analytics
  • Right to Portability: Receive a copy of your data in a readable format
  • Unsubscribe: Opt out of our mailing list at any time

We commit to responding to your requests within 7 business days of receipt.

7
Contact Us About Privacy

For any inquiry or request regarding this privacy policy or your personal data, contact us directly:

Aura Smart Home
Aura — Ayora Smart House for Smart Devices
3600989
716-126-966
219 Adalus Buildings, Opposite Mivida Compound
5th Settlement, New Cairo — Egypt
Saturday – Thursday
10:00 AM – 6:00 PM
01016954848

Policy Updates: We may update this policy from time to time. We will notify you of any material changes via email or a prominent notice on the website. Last updated: November 2024.

By continuing to use aura.eg after updates, you agree to the revised policy.